About Us with Lines

Since 1968, New London Real Estate, Inc. has been a trusted partner for people buying and selling in the New London, Spicer and Willmar area. Our professionalism, Dedication, and Loyalty is what we pride our business on. When you hire NLRE you get not just one agent representing you, but an entire “team” working for you!

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The Team Banner

Kelly Baeth

Kelly was born and raised in the New London-Spicer area and then went on to Mankato State University where he earned his degree in Elementary Education. Kelly continued his teaching career in Woodbury, MN for 8 years before returning to New London-Spicer to begin his real estate career.

Kelly received his real estate Salesperson’s license in 2007 and his Broker’s license in 2010. Kelly’s patience, professionalism, and knowledge of the business has made him one of the Top Producing Realtors in the area! His passion and drive for the business is what clients experience and benefit from each step of the way whether they’re buying or selling. Kelly makes himself available for any questions or concerns that arise during the process, so that buying or selling your home is a stress-free experience.

Kelly enjoys spending time with his two daughters and wife, Brooke. His family loves the outdoors. You will likely find them playing golf, games in the backyard, or spending time at the lake with grandparents.

Kelly Agent Photo






Licensed Realtor in the State of MN

Matts Agent Photo






Licensed Realtor in the State of MN

Matt Olson

Matthew began his real estate career nearly 25 years ago in Scottsdale, Arizona. He is a native of Minnesota and enjoys being back. Matt is a graduate of St. Cloud State University with a Bachelors of Science Degree in Real Estate management and Finance.

Prior to becoming a partner at New London Real Estate, Matt served for eight years as a Senior Associate at United Properties Commercial Real Estate Brokerage Firm in the Twin Cities.

Upon his return to the New London- Spicer area, Matt spent a number of years working at Edina Realty in Willmar and opened a personal/satellite office for them in Spicer. Matt was a well liked and proven leader, top producing agent for the office and consistent member of Edina Realty’s prestigious Presidents Circle honoring the highest producing agents within the company.

Matt was pretty excited at the opportunity to team up with his friends and become a partner at New London Real Estate. Teaming up with two of the area’s most well respected and top producing agents that share the same passion for family, community service, and compassionate work ethic was his ultimate career goal. Matt’s vast knowledge of the area and all aspects of real estate, along with his strong relationship with his business partners, have allowed the team to become one of the area’s most respected and highest producing offices in the market.

When Matt’s not working you will usually find him spending time at the lake with his family, hunting, fishing, horseback riding with his daughters or coaching local hockey. Matt’s love for the area, friends, and family brought him back home and he truly cherishes every minute being back home!

Earl Rich

Earl is a 1985 graduate of New London- Spicer High School. After high school, he went on to graduate from Southwest State University in Marshall, MN in 1991 with a degree in Elementary Education and Coaching. In 1992 he purchased a pet food business, Pepper’s Pride Pet Foods, and operated the business for four years before selling it to one of his kennel vendors. In 1996 Earl obtained his real estate license, and he has been selling real estate ever since. In 2013 he joined up with Matt Olson and Kelly Baeth. Together they developed a team of agents which helps all of their buyers and sellers; not only do their clients have one agent working for them they have three.

Through his college education and participation in high school and college sports, Earl learned the importance of patience and being understanding of people’s needs. This has been very beneficial to his real estate career. His goal is to assist buyers and sellers in making sound decisions, not only for today but for future resale as well.

Earl loves spending time with his 4 girls and wife Lynn. All of his girls are active in sports and the outdoors, which provides them with great quality time together.

Earls Agent Photo






Licensed Realtor in the State of MN

Bradys Agent Photo






Licensed Realtor in the State of MN

Brady Lindquist

Brady was born and raised in the New London-Spicer area. He graduated in 2007 from New London-Spicer High School and majored in Biomedical Science at Saint Cloud State University. While in college, Brady spent his summers working at New London Real Estate, Inc. as the office coordinator. Brady moved back to the New London area in 2012 and began a full time career in real estate.

Brady received his real estate Salesperson’s license in 2013 and has been a valuable member of the New London Real Estate, Inc. team. He specializes in marketing, photography, videography, and web development. He is tech savvy and down to earth, which helps both buyers and sellers in the current real estate market.

When Brady isn’t working you’ll probably find him spending time with family and friends. He enjoys biking, music, playing & watching hockey.

Ron Baeth

Receiving a broker’s license in 1980, Ron has been active in the real estate industry for decades! After a 25-year career in the banking industry at Lake Region Bank in New London and an 8-year career in sales and consulting for a financial software company, Ron partnered with Harold Young and Roger Iverson in the ownership of New London Real Estate, Inc. After a few years, Ron became sole owner of the company. He is now involved in an advisory capacity and has limited his duties to allow for new ownership. Kelly Baeth is now the company’s active broker and is co-owner with Matthew Olson and Earl Rich.

Being an active member of the community since 1968, both professionally and socially, Ron has demonstrated a sincerity and dedication to meet the needs of clients. Having grown up in a small town in North Dakota, he knows the importance of building a reputation of trustworthiness and respect. He enjoys working with people of all ages and continues to keep updated to meet the demands of the real estate industry.

Ron enjoys golfing, fishing, and hunting—but most of all he enjoys his role as a father (daughter Rhonda & son Kelly), father-in-law (Brooke) and grandpa (Sam, Delaney & Reese). Oh, and his wife, Linda, said he’s a pretty awesome husband, too. Ron is proud to be part of the New London-Spicer-Willmar community and looks forward to representing the company in the area’s real estate needs.

Rons Agent Photo






Licensed Realtor in the State of MN

Ashleys photo

Ashley Schaefer

Ashley was born and raised in New London. She graduated in 2005 from New London- Spicer High School and majored in English in college. She has spent her entire life in the New London- Spicer area and worked for many years in customer service before joining New London Real Estate in 2014. Ashley prides herself on being organized and detail oriented, and is thrilled to have the privilege of working in her hometown.

Ashley loves spending time with her husband, Tony, and their two children. She especially likes gardening, camping, fishing, and reading.

Location Banner

  Main Office: 15 N Main Street, New London MN 56273

  Satellite Office: 301 Hwy 23 Suite 4, Spicer MN 56288